Services

Search Engine Marketing Services

Just having a great, information rich website isn't enough these days. If your potential customers can't find you online it's like not having a website at all. Almost everyone who is looking for something online starts at a search engine, and we can help you create and optimize a website that will get found.

Search engines have evolved. They're no longer just "10 blue links" - but rich with relevant image results, local results, videos, and more. In addition to our computer consulting services, we bring an intimate knowledge of how to optimize your website assets across all these specific verticals - and deliver true search engine domination.

Once you've got the traffic, what next? How do you know where the next opportunity is waiting? Analytics. Website visitors leave you clues. Information about from where they came, what they saw, what they liked, and what drove them to run for the hills.

We'll ensure your web analytics are measuring your most important metrics, help you understand why not all website metrics are created equally, and help you uncover vital nuggets of informational gold that will help you make the best decisions with your web marketing.

Organic Search Engine Optimization (SEO)

Search engine optimization can be categorized in two dimensions - on-page and off-page factors. On-page factors are the things you control; the actual content and structure of your website. There are well documented best practices for which elements can be optimized and how to optimize them. Even Google has an SEO best practice document.

On-Page Organic SEO

On-page SEO is an ongoing process which, at it's most basic, involves:

Understanding the current search picture - If you have a website, we'll start by getting familiar with how it's performing in the search engines. Where are you getting traffic? Which keywords are driving traffic, and to what pages? How well optimized is your website for these keywords? Are there better keywords to focus on?

Integrating focal keywords - Once we understand the state of your search engine health we'll deliver a plan for improving the on-page optimization of your website.

Measuring and adjusting our on page optimization to take advantage of market opportunities.

This will involve a big picture of high-level keywords that may provide opportunities for relevant traffic, and a detailed plan of how we'll optimize your site across important on-page factors:

With an optimally constructed website, you'll be primed to tackle the biggest, baddest part of search engine optimization - off-page factors.

Off-Page Organic SEO

Off-page organic search engine ranking factors are comprised of, basically, links. You need links to compete online, but getting lots of relevant, keyword rich links is one of the great challenges of website optimization.

We'll work with you to highlight all of the opportunities for gaining backlinks to your website. Depending on your industry, some great sources of backlinks can be:

Your Competition

Look at where your competition is getting backlinks. Sometimes it's not the competitor you know, but those who you're unaware of that seem to be dominating you in the search engines for a particular keyword. Researching where known and unknown competitors get their backlinks can yield a ton of relatively easy wins.

Partners & Suppliers

Basically all businesses have established relationships with other businesses - be it in a supply, retail, or manufacturing capacity. When considering where to get backlinks for your website, partners and suppliers are almost always willing to provide you with a link, because your relationship preceded the request for the link.

Directories

While directories don't hold the weight they once did, ensuring you're in the most powerful, relevant directories - such as # Yahoo! Directory, Business.com, and Best of the Web - is a fundamental step to covering all the easy "must have" backlinks.

Content Syndication

If you have the time and resources, generating a decent number of backlinks though submitting content on third party syndication sites - such as Buzzle, Ezinearticles, and ArticlesBase.com - can be a pretty easy process. The content needs to be relevant to your site, and can contain targeted anchor text as well.

Social Media

While you might think using social media for link-building is about just spamming your network, it's much more than that. Link-building via the social web is about interacting with people who know and appreciate your brand. Spreading awareness of great content, killer deals, or other things your network might care to know is a process of gaining - and respecting - the trust of your network.

Once built, a strong social network can be a key ingredient to building links over the long term.

We'll build a foundational understanding of all the factors impacting your search engine rankings and create a custom plan to gain ranking and traffic with an authoritative, well-optimized website.

Local Search Marketing

For years, Google gauged local intent by displaying a box above search results which said "Looking for local results for...?". This box would prompt you to enter your zip code, and once entered would return map-based results for your search query. This was the early development of what has become "Local Search."

After all the research, Google determined that up to 40% of keyword searches have local intent - dentist, for example. Today, if you search for "dentist" on Google, they will display what is called a "local 7 pack" of results above the main search engine results - even if you don't search with your city name! Your IP address gives Google geolocational information, and they use that to tie your search query to the local results.

A Google search query displaying the local 7 pack.

The local search algorithm uses different factors to rank results, and often times you'll find local companies without a website in your search results. Some of the factors search engines use to rank websites within the local results are:

As you can see, with the search engine's focus on providing relevant local results for a broad array of search queries it's now critical local businesses understand and take advantage of local SEO. With our intimate knowledge of local SEO we'll claim and build your listing for maximum exposure across the search engines.

Call us at 1-866-448-1415 or tell us about your situation today.

In addition to search engine marketing services we're also cross-platform network IT consultants who services businesses throughout the Pacific Northwest.